Search Concepts

An old friend of mine from high-school has recently moved to Las Vegas. He and his father are starting a franchise with WSI (SEO, PPC, Web Design, etc.). Apparently he was doing some research on the subject matter and came across an article I wrote.

He sent me a message from Facebook and wanted some pointers. This is what I said (maybe it can help someone else too):

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Andy, what up! I am very familiar with WSI. Good field to get into man - it’s been a good business for me. Of course I got into it early on, but there is still a lot of money to be had!

When you are in PHX call me up so we can meet up.

I’ll give you a couple pointers.

1) The SEO/PPC business is best when you can retain 50% or more of your customers after the first 6-month contract (assuming you lock them in). You should try looking in SEO deals for at least 6-months to give you time to get results.

2) Crappy clients with bad business models that don’t properly fund the SEO and link building initiative will cost you more money in the long haul (i.e. home based business opps, affiliate gift stores, cheap local realtors, mortgage lenders, etc. You can’t make these guys successful - some industries are too saturated and even $10k a mo. will be a waste.

3) Careful in how you set expectations. Setting organic rankings expectations is the bane of your success. Set them wrong and you will fail - set them right and you will succeed.

4) Link building makes the world go round. Without strong link building SEO might be useless (unless they already have a very popular/trusted site).

Good luck my friend! Keep my posted!

JG

Let me start off by first saying that I think LinkedIn is one of the coolest websites ever launched. Truth be told, LinkedIn is the best way to manage your contacts online. Next to maybe Facebook, LinkedIn is probably the biggest social networking sites for business people on the Internet.

That said, it has one fatal flaw that smart marketers can/should/do take advantage of.

The LinkedIn search engine is pretty accurate, but doesn’t take into consideration on-page keyword spam!

Just sign and search a keyword - one of the best examples if the keyword “seo.” Just think about all the great ways to take advantage of this. Hey LinkedIn, if you need some advice on how to manage this let me know! If you go to Linkedin.com, and search “seo” this is what you get (major on-page keyword spam going on here):

I love LinkedIn, so this is not a jab, but rather an opportunity to take advantage of a great system. The window of opportunity will likely close at some point.