• Share

Philanthropic Celebrity: Edward Norton Creates Crowdrise, a Fundraising Site


We may have seen him from Fight Club and American History X, but this actor is not just all about Hollywood glamour and on-site movie cameras; he is also about giving back to communities that need help. Recently, Hollywood celebrity Edward Norton took the initiative to create a project that will benefit various individuals and organizations. With the support of other prominent figures, Norton created Crowdrise, a social networking site that aims to raise funds for charitable projects, last May 2010.

In a speech held in the Mashable Media Summit, Norton presented his latest website project that gives individuals and organizations the right tools to organize grassroots activism campaigns and the great opportunity to raise funds for their specific causes. He worked with several other people that are behind Crowdrise for the Maasai Marathon fundraising run. This fundraiser collected an astounding $1.2 million in two weeks, and this allowed them to launch a much broader initiative that does not only focus on one cause. Crowdrise is a bigger project that gives individuals the right instruments to collaborate together on any social good campaign.

Crowdrise is utilizing the power and technology of the social networking phenomenon. Crowdrise is tagging along with this new trend and maximizing its effects for the benefit of people and organizations. It gives people the best opportunity out there to help and change the lives of others by creating the avenue to collaborate their passions for different causes, and by sharing the results.

What is unique with the Crowdrise website from any other social good sites like Change.org is that it uses ironic and cheeky humor, which comes off as something that is to be expected given the people involved with the project. The social network is supported by other popular celebrities like Seth Rogen, Jonah Hill, and Will Ferrell, among others; who are mostly known for their funny antics in movies. According to the site:

Crowdrise is about volunteering, raising money for Charity and having the most fun in the world while doing it. Crowdrise is way more fun than anything else aside from being all nervous about trying to kiss a girl for the first time and her not saying something like ‘you’ve got to be kidding me.’

See what we mean by humor?

Crowdrise is an interactive site where people can receive incentives, such as points and prizes, from participating and contributing in the project. When you visit the Crowdrise website, you will be greeted with an invitation to start your own fundraising campaign. You can also help and contribute to other existing fundraisers or visit user profiles—including those of Hollywood celebrities participating in this project—and see what causes they are running or contributing.

A multitude of non-profit organizations have already signed up on the site and secured partnerships with the Crowdrise organization that can greatly benefit from the project by soliciting the tools and funds to run their individual causes. Some of the organizations include Best Friends Animal Sanctuary, The Art of Elysium, Oceana, City Year, the Conservation Lands Foundation, the Alzheimer’s Association, Partners in Health, and Malaria No More.