The SEO landscape, like any other industries out there, presents a lot of factors that can contribute to the eventual success of a company. Being in the SEO business entails a lot of hard work especially if you want to really reach your target customers and profit from your venture. One of the common tools used to measure a website’s success in the search engine rankings is the PageRank measurement.
PageRank is basically a numeric value that gauges how valuable your website is in the eyes of the search engine companies. Calculating a site’s PageRank usually involves the number of quality inbound links that a website has. When another page links to another page, it basically “casts a vote and recommends” that page to its readers.
PageRank is not the only metric that search engines use in determining the relevance of a website. There are other factors but taking advantage of a good PageRank is a good strategy especially for sites that want to attain top ranking in their industries.
PageRank and its SEO Advantages
Though the proper calculation of a website’s PageRank is a very complicated process, PageRank is a very good indicator of how your website is performing in your chosen field. PageRank gauges a website and can be a strong indicator of how much traffic a website is taking in given a specific amount of time.
With PageRanks, you can predict how many unique visitors you and your competitors are garnering over time. Your PageRank also has a direct relation on how much quality inbound links your website is gathering. PageRank gives you an idea which you can use to evaluate your SEO strategies and make your website perform better in search engine rankings.