Yahoo! recently announced its latest stream of advancements to the result pages for celebrity and media-associated searches.
Its search results for movies, TV shows, and famous people now have featured videos, images as well as links to sites related to them.
Actually, all major search engine sites have been trying to upgrade their features to make result pages not just another directory of links. The plan was to provide the right content users are looking for on the result page.
Music search features have been striking for several search engines, like Microsoft Bing, Google (GOOG) and Yahoo! (YHOO), which let users stream music directly from the results pages. However, the latest feature from Yahoo! is sure to be a step farther than what its competitors are providing.
These search-related additions that Yahoo! has made, however minor, have significantly made an impact on the site’s click-through rates. With the success of such features, the search engine site recently disclosed that its “Trending Now” lists have proved to be a huge success. The lists deliver trending topics as a user browse through Yahoo! properties. When one clicks any terms on the list, one will find the latest details on the topic and find associated content from the Search page.
According to Yahoo!’s Search Blog, its click-through rates had multiplied more than twice since the optimization of its Trending Now lists, with the use of content optimization technology that influences Yahoo!’s Today Module in its homepage. Adjustments to both the lists and Yahoo! News were likewise said to be in the works.
Other add-ons and changes in the page include Yahoo! aiming to enhance the relevancy of Trending Now lists and matching finance reports to Yahoo! Finance. Another test is being done to make new “Infinite Browse” modules. These add associated search content below the news reports to aid people in discovering other details on the topic, including other news articles, images, slideshows, videos and search suggestions. All other information is provided for the user in the same page.
“[B]oxes like this appear below articles on Yahoo! News to give you more information on the topic you’re reading about,” as explained in the blog.
Search suggestions, articles, images, videos, and slideshows have also now been made available. Initial rates have, again, earned double.
Yahoo! said the internal data denoted that the user’s involvement with such related search information in Y! News was closely twice the amount as seen in related features. “We’ll be rolling this out to all users when ready.”