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Google Phasing Out Wave

Tahiti Wave

Google just announced that it is phasing out its Google Wave service barely a year after it was released. Google Wave, a product that was hailed by analysts as the “evolution of email”, is an innovative browsing and communication tool that the company released last year with much hype. Maybe too much hype.

What happened to the hype?

Since it was released, customers have literally found little use of this particular Google product. In a blog post released last August 4, 2010, Google announced that despite “many wins and numerous loyal fans, Wave has not seen the user adoption” that the company would have liked.

The blog went on to say that the company does not have any further plans to develop Google Wave as a stand-alone product, but they would be maintaining the site at least until the end of the year. The codes for Wave will also not go to waste as the company is planning to use them in their future projects.

Moving Forward

The buzz on Wave has disappeared at an astonishing rate. It was easily one of the most hyped products of 2009 and now it comes crashing back down to earth. This is another note on the company’s long history of social media failures that date back to the early part of the 2000s.