To further strengthen its operations, G5, a local marketing software developer, recently announced its successful first round of funding worth $15 million. The funds will be directed to the company’s software development and marketing functions to further improve its services, which target customers in senior living, multifamily housing, and self storage.
Majority of the investment came from Volition Capital, an equity firm that focuses its investments on high-potential tech companies. The investment will be used to develop G5’s Local Marketing Software Platform and help the company become more competitive in its market. G5’s Board of Directors will be adding two new members to its group, namely: Roger Hurwitz, Managing Partner at Volition; and Sean Cantwell, Principal at Volition.
G5 CEO Dan Hobin states that the partnership provides the company with guidance from people who are experienced and understands the nature of G5’s business. He also adds that the investment made by Volition is “a great vote of confidence” and an assurance that G5’s mission of delivering the industry’s most sophisticated local marketing technology platform to their customers.
“The Volition team has significant experience working with high-growth SaaS businesses like ours, and we’re thrilled to have Roger and Sean joining the G5 team,” Hobin further states.
G5 currently has more than 160 clients resulting in over 2,400 properties in the Self Storage, Senior Living, and Multifamily Housing sectors. Some of the company’s most notable customers include Metro Self Storage, Riverstone Residential, Trammel Crow Residential, The Carlyle Group, Silverado Senior Living, and Greystar. G5 assists these customers in taking advantage of the Web for their local campaigns in order to come up with better marketing campaigns and increase revenue and operating income.
This year, G5 has witnessed a continuation of its record-breaking financial performance. In the second quarter of 2010, the company has posted its 20th consecutive quarter of robust revenue. Taking advantage of a shift in marketing trends, G5 has consistently given their customers excellent services that translate into increasing profit for the company.
With the market continuously growing, G5 is looking to place itself ahead of the pack in this competitive industry. G5 CFO Greg Meier asserts that the partnership between G5 and Volition will help take the company to this success. The company will now be focusing on further developing new technologies that will result in better businesses for their clients.
G5 is a privately owned company based on Bend, Oregon. It was founded in early 2005 and has been employing experienced marketing professionals in its fold since then.