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Twitter Adds Adam Bain of News Corp to its Fold


Twitter continues to fortify its fronts as it hires new executives to help the company in this crucial phase of their operations. Just recently, the company has added Adam Bain, formerly of News Corp, to be one of its new presidents. Twitter confirmed this report and further added that Bain will be the company’s President for Global Revenue. The extent of Bain’s job is still undisclosed but his addition will surely keep Twitter advancing in its markets.

Twitter hasn’t stopped with Bain’s addition to their ranks; they’ve also confirmed that they will be adding Brent Hill to their fold. Hill was Google’s head of financial services in the Midwest. He will be serving as Twitter’s new director of sales for the central/United States region.

Twitter also acquired the services of Dan Coughlin who comes in from Facebook and Amanda Levy from Yelp as their heads for sales in the East and West Coast, respectively.

Bain brings a lot of experience and success with him as he takes the reins of one of the most popular social networking sites today. With News Corp, he was President of Fox Audience Network (FAN), from 2008 until recently, where he provided the lone silver lining on the otherwise dismal performance of the digital products group at the company. FAN was the monetization group that handles MySpace, IGN, and other News Corp. digital brands. Before FAN, Bain was EVP of Product & Technology for Fox Interactive Media.

Bain was reported to have generated millions of dollars for FAN and was rumored to be slated for a leadership position in a spun-out Fox Audience Network. Though there were companies interested in providing the funds for this venture, the spin off never really materialized.

Twitter has plans to ramp up its advertising efforts in order to generate more profits from selling ad space. Bain’s hiring and long-term experience in successful advertising comes in time for this project. Twitter COO Dick Costolo states that the hiring of these top level executives coming from successful brands with an extensive experience in their resumes will be a big boost for the social networking company. He expects this team of executives to boost the momentum that the company is already experiencing now.