Bing and Yahoo are two of the best search engine sites in the world, apart from Google, Ask, and AOL (American Online). Formerly known as Live Search, MSN Search, and Windows Live Search, Bing is marketed as a “decision engine” that is powered by Microsoft. Yahoo, on the other hand, is famous for its many online services like video sharing, advertising, news, and e-mail.
Usually in surveys, Bing is just behind Yahoo in the top search engine ranking. Yet according to a study by the Nielsen Company, a worldwide advertising research and marketing company from New York, last August 2010, Bing surpassed Yahoo in the United States search volume, ousting the latter from the number two position. For Bing, this is the first time it has ever outdone the Yang and Filo-founded search engine.
The survey revealed that since July, Bing’s US search query share had risen to 2%, making it 13.9% by August. Yahoo, however, landed in third place, following a total query drop of 8% in August, capping its share to 13.1%.
Also, Nielsen reported that from August 2009 to August 2010, its search query share increased by 30%. Conversely, Yahoo suffered a decline of 18% within the same time line.
Google remains at the top of the ranking last August, with a whopping share of 65.1%. Ask.com came in fourth, with a 2.1% share, and AOL was fifth with only a 2% search query share.
Although Bing has been improving through 2010 in the desktop search, it has yet to achieve the same trend in the mobile space. Its share of mobile users based in the US rose from 1.2% as of August 2009 to 1.7% as of 2010. Then again, Google gained a higher jump from 9.3% to 14.4%.
To bolster its ranking in the mobile field, Microsoft agreed to a search deal that will incorporate Bing with several Verizon mobile devices in the coming years. Such mobile devices will include Google Android-powered phones. In addition, it has developed an Apple iPhone and Android mobile app version of Bing.