Organic search engine optimization is the process of ranking your website high in the search engine (Bing, AOL, Yahoo and Google) results page, particularly in the first to tenth positions. Through such rankings, your site will become more visible to potential buyers.
SEO can be a complex task that involves several essentials to get the best search engine rankings. However, there are some webmasters who are misinformed of various techniques and facts about SEO and its power to increase website visibility on the SERPs.
Consider the following SEO myths and their corresponding facts:
Myth 1: Search engine optimization is the only means of promoting websites
SEO is merely a portion of the SEM (search engine marketing), a form of Web marketing for promoting websites in the SERPs. The other SEM processes include paid inclusion, contextual advertising, and paid placement.
Myth 2: SEO is an activity that is done just once.
It is rather a continuing process, as you struggle with keeping your site high up the rankings that change almost every time.
Myth 3: PPCs damage your ranking.
Pay Per Click is a form of paid placement SEM that has neither negative nor positive influence on a website’s actual ranking. While some believe that you can only choose either a paid or unpaid method to promote your site, you can actually do both.
Myth 4: SEO service providers assure high site rankings.
This is not always the case. There are even those that can hurt your site and may damage its reputation. Thus, choosing the right SEO company/companies to work for you is essential.
Myth 5: Having high ranking is everything.
While getting high ranks is good, without high conversion rates, your site’s revenue generation capability would still be shaky. Without buyers, clients, or subscribers, the huge traffic that your site makes is basically useless.
Also, do not mistake PR (PageRank) with search engine rankings, as they are two different factors of determining a site’s value.
Myth 6: Using Cascading Style Sheets (CSS) or having white text on a white background to hide keywords improves ranking.
For a short period, this method might work. However, once search engines detect it, your site might get penalized.
Myth 7: There are techniques in SEO that can improve site rankings faster.
For reasons that are apparent, the search engine algorithms are complex by nature and are zealously guarded by the companies that made them. No one can crack them. Moreover, search engines algorithm take into account myriad factors and the processes they use change continuously.
No one can predict the preferences of search engines, hence there are no fixed and reliable SEO techniques that can “magically” boost online rankings.
Myth 8: The use of meta tags can help your site ranking.
The purpose of meta tags is to provide details to a search engine about the contents of your site. It does not make your rank better.
Myth 9: Usage of image links for SEO.
While text links can do well for your site, image links are not suggested as crawlers cannot read image texts. However, if you include the ALT attribute or ALT tag to an image, they can read them and can then contribute to your site ranking.
Myth 10: You need to submit your site to directories and search engines.
The search engines can actually find your site, whether you submit it or not.
By separating SEO facts and fallacies and practicing good optimization, it should not be long before your site garners higher rankings in search engine result pages.